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Dear friend, Everyone practicing copywriting or marketing today needs as much Gene Schwartz in their life as possible. I believe he might be the most important figure in the history of advertising when it comes to the merging of human behavior with copywriting and marketing.

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Mass Desire: The force that makes advertising work--and how to focus it onto your product The copywriter's job isn't to create mass desire. It's to channel and direct it.

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Download Breakthrough Advertising ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And

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BREAKTHROUGH ADVERTISING BY Eugene M. Schwartz [PDF]

Mass Desire: The force that makes advertising work--and how to focus it onto your product The copywriter's job isn't to create mass desire. It's to channel and direct it.

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