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Advertising Media Planning, 7/e August 2010 Roger Baron, Jack Z. Sissors (007-170312-8) 464 pages The definitive guide to media planning now fully revised and updated



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by Jack Z Sissors Roger B Baron Language: English; Book: Advertising Media Planning Author: Jack Z Sissors Roger B Baron ISBN: 0071071016 9780071071017 Patrice Smith Industry Reading List

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Jack Z. Sissors was a professor of media planning and strategy at Northwestern University. He created and edited The Journal of Media Planning and spent many years at Leo Burnett and other top advertising agencies.

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